Marketing Automation Software

Compare GreenRope with Act-On

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on trust that your software will be stable, reliable, and will grow with you. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.

DON'T PAY MORE THAN YOU HAVE TO

GreenRope makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. GreenRope helps you set up automation for your entire business. A GreenRope account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your GreenRope account includes project management, CRM, event management, website analytics and more.

Act-On has good lead scoring, marketing automation and opportunity management, but unfortunately it has no core CRM that ties everything together. The price of the software is also very high considering you would still need to invest in a third-party CRM for your set up. The software itself is also missing a few key features that are important to every small and mid-size business, such as a more complete social media marketing feature, e-commerce tools, a CRM, a mobile app, and others.

Feature	GreenRope	Act-On
Setup Fee	$399 Account Set Up (includes 3 hours with Client Services team and a Success Coach)	$500 - $2,500
Price (based on 5,000 contacts)	$199/month	Starts at $900/month
Free Trial	14 days	14 days
Monthly Emails	Unlimited	Unlimited
Users	Unlimited	50 included
Customer Relationship Management (CRM)	Included	Not Available, needs a third party integration
Lead / Opportunity Management and Tracking	Included	Included and the primary focus of the software
Lead Scoring	Included	Included
Predictive Analytics	Included	Not Available
Realtime Alerts	Included	Included but very limited and no automation can occur based on actions taken by users
Realtime Social Collaboration	Included	Not Available
Email Targeting	Included	Included
Email Tracking	Included	Included
Email Templates	Included	Included but with a very basic builder and limited customization
Surveys	Included	Not Available
Media File Sharing & Storage	Included	Included
Event Registration	Included	Included but does not tie into CRM and is very basic with no registration options
Project Management	Included	Not Available
Accounting / Financials	Included, with invoices and quotes, and with built-in payment processing	Not Available
Ticketing System	Included	Not Available
Public & Private Wiki Tools	Included	Not Available
Integrated Social Media Manager	Included	Included but focuses primarily on Twitter, little to no focus on other social media
Website Tracking with Campaign Filtering	Included, and with CRM Integration	Included
Website / Landing Page Builder	Included, also allows for personalized webpages, includes SEO tools	Included but does not include e-commerce
Ecommerce/Shopping Cart Abandonment	Includes automation based on purchases or abandonment, and in-depth reporting	Included
Lead Capture/Web Forms	Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration	Included
Blogging Tools	Included	Not Available
CRM Workflows	Included	Included
Booking Calendar	Included	Included
Contact Research	Included	Not Available
Mobile Marketing	$1.50 phone number/month 1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM SMS and MMS messaging included for sending text messages or picture messages	Not Available
Mobile App	Included	Included
Rank in independent Red Pill email marketing study	#1	Did not qualify
Lead risk assessment for tickets and forms	Included	Not Available
Click-to-Call Capability	Included	Not Available
Print on Demand	Included	Not Available
Campaign and Affiliate Tracking	Included	Included
Print on Demand	Included	Included
A/B Testing	Included	Included
3rd Party Document Signing Integration	Included	Included
Learning Management System (LMS)	Included	Not Available