Marketing Automation Software

Compare GreenRope with Marketo

Marketo is a well-known player in the marketing automation space, with integration available with Salesforce.com. Marketo has a very high price point, starting at $1,000/month for their most basic version.

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software will impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

GreenRope's email marketing platform has been around since the beginning, long before Marketo. Our editor is stable and easy to use. Plus, our marketing automation tools integrate with GreenRope's Intelligent CRM automatically. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use GreenRope - and all are included with every account. You read that right - with GreenRope, you don't need to invest in a third party CRM package.

If you don't have CRM data available and integrated with your marketing automation, you severely limit your ability to accurately target your campaigns. Marketo also does not have realtime integration. In other words, your Marketo data is only as accurate as the data you bring in from Salesforce, and is only as timely as your last sync.

DON'T PAY MORE THAN YOU HAVE TO

GreenRope makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 95% of Marketo's astronomical price tag, GreenRope helps you set it and forget it. With GreenRope, you get all of the features you need for one low monthly price. In addition to email marketing, your GreenRope account includes Intelligent CRM, marketing automation, landing pages, project management, event management, website analytics and more.

Feature	GreenRope	Marketo
Setup Fee	$399 Account Set Up (includes 3 hours with Client Services team and a Success Coach)	Annual contract required
Price (based on 5,000 contacts)	$199/month	$3,195/month
Free Trial	14 days	Available if qualified
Monthly Emails	Unlimited	Unlimited
Users	Unlimited	20 Maximum
Customer Relationship Management (CRM)	Included	Included with integration
Lead / Opportunity Management and Tracking	Included	Included, but requires extra CRM integration
Lead Scoring	Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc)	Included, but requires extra CRM integration
Predictive Analytics	Included	Available through third party integration
Realtime Alerts	Included	Limited, requires CRM integration
Realtime Social Collaboration	Included	Not Available
Email Targeting	Included	Included, requires extra CRM integration
Email Tracking	Included	Included
Email Templates	Included	Included but with limited customization
Surveys	Included	Not Available
Media File Sharing & Storage	Included	Included
Event Registration	Included	Included
Project Management	Included	Not Available
Accounting / Financials	Included, with invoices and quotes, and with built-in payment processing	Not Available
Ticketing System	Included	Not Available
Public & Private Wiki Tools	Included	Not Available
Integrated Social Media Manager	Included	Included, but limited scope and integration
Website Tracking with Campaign Filtering	Included, and with CRM Integration	Included, but limited CRM integration
Website / Landing Page Builder	Included, also allows for personalized webpages, includes SEO tools	Included, but can't be personalized
Ecommerce/Shopping Cart Abandonment	Includes automation based on purchases or abandonment, and in-depth reporting	Limited reporting, automation, and no shopping cart abandonment
Lead Capture/Web Forms	Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration	Included, limited CRM integration
Blogging Tools	Included	Not Available
CRM Workflows	Included	Not Available
Booking Calendar	Included	Not Available
Contact Research	Included	Not Available
Mobile Marketing	$1.50 phone number/month 1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM SMS and MMS messaging included for sending text messages or picture messages	Available as add-on
Rank in independent Red Pill email marketing study	#1	Did not qualify
Lead risk assessment for tickets and forms	Included	Not Available
Click-to-Call Capability	Included	Included
Print on Demand	Included	Included
Free Third-Party Integrations	Included	Included
Campaign and Affiliate Tracking	Included	Available through third party integration
A/B Testing	Included	Included
3rd Party Document Signing Integration	Included	Not Available
Learning Management System (LMS)	Included	Not Available

Don't put up with paying too much for software when you don't have to! That's not a typo up there - Marketo really is that expensive, and don't forget you need to pay for your CRM on top of it.

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