Marketing Automation Software

Compare GreenRope with Pardot

Pardot provides a marketing automation solution, and they are owned by Exact Target, who is also owned by Salesforce. All of these software systems act independently rely on an API that you must configure to keep in synch. This means each piece of the puzzle will have to be purchased separately and integrated by someone (you), a problem that GreenRope effectively solves with our Complete CRM and marketing automation solution.

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

GreenRope's email marketing platform has been around since the beginning. Our editor is stable and easy to use. Plus, our marketing automation tools integrate with just a click. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use GreenRope - and are all included with every account. With GreenRope, you don't need to invest in a third party CRM package.

DON'T PAY MORE THAN YOU HAVE TO

GreenRope makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 90% of Pardot's subscription rate, GreenRope helps you set it and forget it. With GreenRope, you get all of the features you need for one low monthly price. In addition to email marketing, your GreenRope account includes project management, CRM, event management, website analytics and more.

Feature	GreenRope	Pardot
Setup Fee	$399 Account Set Up (includes 3 hours with Client Services team and a Success Coach)	Annual contract required
Price (based on 5,000 contacts)	$199/month	$2,000/month for up to 10,000 contacts
Free Trial	14 days	Not Available
Monthly Emails	Unlimited	Unlimited
Users	Unlimited	Not Available
Customer Relationship Management (CRM)	Included	Not Available (plugin required)
Lead / Opportunity Management and Tracking	Included	Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring	Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc)	Included, requires extra CRM integration
Predictive Analytics	Included	Not Available
Realtime Alerts	Included	Limited, requires extra CRM integration
Realtime Social Collaboration	Included	Not Available
Email Targeting	Included	Included, requires extra CRM integration
Email Tracking	Included	Included
Email Templates	Included	36 Included with limited customization
Surveys	Included	Not Available
Media File Sharing & Storage	Included	Included, but limited tracking
Event Registration	Included	Included
Project Management	Included	Not Available
Accounting / Financials	Included, with invoices and quotes, and with built-in payment processing	Not Available
Ticketing System	Included	Not Available
Public & Private Wiki Tools	Included	Not Available
Integrated Social Media Manager	Included	Included
Website Tracking with Campaign Filtering	Included, and with CRM Integration	Included, but limited CRM integration
Website / Landing Page Builder	Included, also allows for personalized webpages, includes SEO tools	Included
Ecommerce/Shopping Cart Abandonment	Includes automation based on purchases or abandonment, and in-depth reporting	Only available through landing pages and forms, no shopping cart abandonment
Lead Capture/Web Forms	Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration	Included, limited CRM integration
Blogging Tools	Included	Included, but not personalized to webpage visitors
CRM Workflows	Included	Included, limited CRM integration
Booking Calendar	Included	Not Available
Contact Research	Included	Included
Mobile Marketing	$1.50 phone number/month 1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM SMS and MMS messaging included for sending text messages or picture messages	Not Available
Rank in independent Red Pill email marketing study	#1	Did not qualify
Lead risk assessment for tickets and forms	Included	Not Available
Click-to-Call Capability	Included	Included
Print on Demand	Included	Included
Free Third-Party Integrations	Included	Included
Campaign and Affiliate Tracking	Included	Included
A/B Testing	Included	Included
3rd Party Document Signing Integration	Included	Available through 3rd Party Integrations
Learning Management System (LMS)	Included	Not Available

Don't put up with paying too much for software when you don't have to! That's not a typo up there - Pardot really is that expensive, and don't forget you need to pay for your CRM on top of it.

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